UXspeakeasy branding and logotypes8 Jul 2017

UX Speakeasy Branding

UX Speakeasy… It was not that easy! Logotypes, marks and branding projects are always exciting. These are the beginning of a new company, the birth of a brand or a new chapter for an existing one. Clients come to designers after years of hard work to create the final touch representing all their past efforts and future successes. With this kind of trust in your hands, you better have to do a great job. At

acorelle US e-commerce joel paynel user interface art director16 Jan 2018

Acorelle US, E-commerce Website

Acorelle is the leader in organic perfumes in France. A marketing director, a PR firm and a few brick & mortar partners were their only presence in the US two years ago. With a limited budget they hired us to increase their online presence in the US market. With an initial 30k investment, our goals were to design and build a simple e-commerce platform, keeping in mind our bigger goals if this step was successful.

joel_paynel_user_interface_art_director_slider_mercedes-benz14 Jan 2018


For a few years, I have worked on many projects for Mercedes-Benz, in particular creating the user interface and design of a few apps. The mobile app featured below helps dealers assessing damages on cars to estimate costs and repairs when a customer’s lease comes to an end. The second project is a campaign (offline advertising, online marketing, website) to promote training, in this case to learn about innovation and new technology in latest car series.