babystep.tv

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babystep.tv, an online university for parents, was looking for help to improve their overall branding. It started as a casual discussion a few months ago. The project was really interesting, but I did not have the resources to jump on the task at the time. When a few team members flew to San Diego from Moscow, we met and I felt I could not ignore the trust and the appreciation this group was showing to my work. Through the process, I did not only deliver a mark and logotype, but a complete brand vision and assets which will influence the visual representation of the company. I have now developed a 52-page brand guidelines for their team around the globe, a responsive website and a mobile app.

MY ROLE  – Branding, Website Design & User Interface, Information Architecture, Mobile App, Online Marketing, Video & Animation

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 – Mobile App (iOS / Android)

babystep.tv mobile app

– Logotype, Business System & Brand Guidelines (52 pages)

 
babystep.tv logo and Chinese version

babystep.tv business system
babystep.tv brand guidelines

– Responsive Website & Email Marketing

babystep.tv responsive website and online marketing

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