Electra Bicycles Co.

Electra Bicycles
Beach cruisers, tattoos & sun! Electra is a staple of California’s culture with a reputation of producing bicycles with vibrant graphics. Showcasing their great bikes while capturing the fun vibe of the brand was the ultimate goal of the new website. Engaging user interface, large photos, nice typography and parallax effect took care of the aesthetic. Ease to update and dynamic content from 3rd party platforms were part of the equation.

“… adept in conceptualization and spot on execution. He has an aptitude for aesthetics and understanding clients, making him a valuable asset to any client… He tries to capture the essence of your requests in his designs. He is always a pleasure to work with and a well rounded design professional.
– Robin Vallaire,  Electra Bicycles Company

MY ROLE – Website Design & User Interface, Information Architecture, Accessories E-commerce Platform





– Responsive Website (Drupal)Electra_web-2


– Userflow & WireframingElectra-wireframes