troxel-paynel-creative-director15 Mar 2015

2015 Troxel Catalog

2015, new year, new marketing initiatives! We just finished the photo shoot for Troxel’s new line of products. Troxel, number one in the equestrian helmet industry, has been our client for 14 years; a long and healthy relationship. I collaborated with Emily Peak, a professional photographer from south Alabama with a passion for American West lifestyle, horses, cowboys & cowgirls… Visit Emily Peak Photography. With these new images, I completed their 2015 catalog: 40 highly

By Jöel Paynel | | In All Posts, Video Photography, Art Direction, Brand Development, Product Design | Read more
interbike-2014 with Joel Paynel20 Nov 2014

Interbike 2014, Las Vegas

Interbike Photo Gallery | Interbike 2014, Las Vegas |   Every September comes my annual trip to Las Vegas to attend the International Bicycle Exposition. We have a few clients to visit, Electra Bicycles -Trek, ParkTool and my french connection, 100 Percent - Ride 100 percent ; cool products, great website. The bicycle industry is a mix of design, technology and fashion which makes it a really interesting world to be a part of. "Lighter,

By Jöel Paynel | | In Product Design, Video Photography, All Posts | Read more