foresight-paynel-creative-director27 Apr 2016

Responsive Website – Foresight Sports

Foresight Sports is one of the leaders in golf simulators and launch monitors. With high resolution cameras capturing real-time data, their products truly measure golfers' performance. Well established in the professional golf industry, they were looking for new marketing tactics to expand their reach and tap into the consumer market. FS approached us to create an experience that works across all screens, a responsive website with modern layout, fresh content and a limited budget. They were not ready for

By Jöel Paynel | | In User Interface, All Posts, User Experience, Product Design, Video Photography, Art Direction, Brand Development | Read more
troxel-paynel-creative-director15 Mar 2015

2015 Troxel Catalog

2015, new year, new marketing initiatives! We just finished the photo shoot for Troxel’s new line of products. Troxel, number one in the equestrian helmet industry, has been our client for 14 years; a long and healthy relationship. I collaborated with Emily Peak, a professional photographer from south Alabama with a passion for American West lifestyle, horses, cowboys & cowgirls… Visit Emily Peak Photography. With these new images, I completed their 2015 catalog: 40 highly

By Jöel Paynel | | In Brand Development, Product Design, All Posts, Video Photography, Art Direction | Read more