Electra Bicycles Co.

Beach cruisers, tattoos & sun! Electra is a staple of California’s culture with a reputation for producing bicycles with vibrant graphics. Showcasing their great bikes while capturing the fun vibe of the brand was the ultimate goal of the new website. An engaging user interface, large photos, nice typography, and parallax effect took care of the aesthetic. Ease to update and dynamic content from 3rd party platforms was part of the equation.

“… adept in conceptualization and spot-on execution. He has an aptitude for aesthetics and understanding clients, making him a valuable asset to any client… He tries to capture the essence of your requests in his designs. He is always a pleasure to work with and a well-rounded design professional.”

 
• Robin Vallaire, Creative Director – Electra Bicycles Company