DivX Mobile App/Branding
DivX mobile app was a concept, a proxy name, and a market research document. I came on board to help the VP of product with the user experience and the overall design of the app user interface. It included information architecture, user flows, wireframing. I created the brand and visual language while supporting a 9-engineer dev team. 15 months later, Grove is a fully fleshed mobile app (beta version), with a website and online assets to support the product launch. Along the way, I provided a design system made of component libraries, a customized set of icons consistent with the brand, and animations (AE + Lotties) in the UI of the app providing visual feedback to the user experience.
“His skill, attention to detail, creativity, and thorough process is beyond impressive. Joël fully understands what it is to look at a project from a wholistic approach. He looks at every angle to create amazing solutions to UI/UX and design problems. He tunes into the user, the situation, the flow, and more in order to ensure an elegant solution…”
• Jim Styn, Director of Marketing at DivX
PRODUCTS. Mobile App, Website, Design System – MY ROLE. Information Architecture, User Experience, Wireframing, Product Design, Prototyping, Branding, Animation (Lotties)
– Information Architecture, User flow & Wireframing
– 150+ Mobile Screens: Video Capturing, Editing, Commenting, Sharing…
– Logo Design, Branding & Design System
– Responsive Website, Email, Online Advertising
– Animation (After Effects/Lotties)
