troxel-paynel-creative-director15 Mar 2015

2015 Troxel Catalog

2015, new year, new marketing initiatives! We just finished the photo shoot for Troxel’s new line of products. Troxel, number one in the equestrian helmet industry, has been our client for 14 years; a long and healthy relationship. I collaborated with Emily Peak, a professional photographer from south Alabama with a passion for American West lifestyle, horses, cowboys & cowgirls… Visit Emily Peak Photography. With these new images, I completed their 2015 catalog: 40 highly

By Jöel Paynel | | In Brand Development, Product Design, All Posts, Video Photography, Art Direction | Read more
2 Feb 2015

Video in your Online Marketing Eco-system

A few tips to improve your videos   You may be interested to develop some video content or you may have already started to explore this avenue. My tips may be totally relevant for some of you or too basic for others. I tried to share some simple tips like framing, equipment and some others to create a well-thought on-line marketing ecosystem where your videos may play an important role.   CLICK HERE TO DOWNLOAD

By Jöel Paynel | | In Uncategorized | Read more