Foresight Sports is one of the leaders in golf simulators and launch monitors. With high resolution cameras capturing real-time data, their products truly measure golfers’ performance. Well established in the professional golf industry, they were looking for new marketing tactics to expand their reach and tap into the consumer market. FS approached us to create an experience that works across all screens, a responsive website with modern layout, fresh content and a limited budget. They were not ready for a full e-commerce platform but it was a longer term objective to keep in mind. Looking at the current website analytics, we realized a few pages were representing 90% of their traffic while some key other ones were ignored. Important components appealing to consumers were missed. We worked on a new way to navigate the site and their product line. We developed longer, lighter pages with new content, new assets and videos. Product pages were designed with the components of a classic e-commerce experience; prices and check-out process being held for the time being.
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“I’ve worked with many creative professionals over my fifteen years in Marketing, and I can say with absolute confidence that Joel Paynel is a very rare talent. Joel possesses the key elements that make complex branding and advertising campaigns successful – deep business experience, a passion for design, and an abundance of both raw and cultivated talent. ”
– Todd Wente, Marketing Director at Foresight Sports
– Video
From Userflow to Wireframes to Responsive Website
