Strategic process of creating the company’s image, products, and services from the competition. Aligning brands with business objectives, communicating to the target market, updating and strengthening brands as necessary.
12 Feb 2021DivX mobile app was a concept, a proxy name, and a market research document. I came on board to help the product owner with the user experience and the overall design of the app. It included information architecture, user flows, wireframing; creating a brand, a user interface, and visual language while supporting a 9-engineer dev team. 15 months later, Grove is a brand and a fully fleshed mobile app (beta version), with a website and
18 Mar 2020After a successful Kickstarter campaign (3.5Mo), OSSIC is producing the first 3D headphones. I led the design of Ossic’s mobile app allowing users to control the headphones from their mobile devices (IA, UX, UI). I designed the website and visual language to showcase the headphones, to help customers create an account and browse 3D content such as music, games, and videos available for purchase. From the information architecture to the design of a solid user