Video and Photography by Joël Paynel at Georges At The Cove. Bon Appétit!22 Sep 2015

Bon Appétit!

Georges At The Cove is a nationally acclaimed establishment, voted San Diego’s “Most Popular Restaurant” by Zagat; I am proud to mention they have been my client for 12 years. We just have launched their redesigned responsive website. As the amazing food imagined by Executive Chef Trey Foshee speaks for itself, one of the main objectives was to use large, appetizing photography assets and videos to immerse the visitor in the dining experience and to

babystep_joelpaynel_creative_director15 Jun 2015

Branding for babystep.tv

I have started to work in the Children's industry by designing VoilaMontessori's branding a few years ago, an interesting business reinventing the user experience of children in their own home. This collaboration led to meet babystep.tv who were looking for help to improve their overall branding. It started as a casual discussion a few months ago and even if the project seemed really interesting at the time, I did not have the resources to jump